Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. Northwestern Mutual, through the Northwestern Mutual Foundation, announced its new multi-year philanthropic program to fight pediatric cancer. Read more: Northwestern Mutual Fights Childhood Cancer.
The financial security company has teamed up with two leading national nonprofit organizations focused on fighting childhood cancer and helping families, Alex's Lemonade Stand Foundation (ALSF) and Starlight Children's Foundation™ (SCF). Through these partnerships, Northwestern Mutual will activate a range of programs and events in communities across the country. Pioneer Financial members volunteered their time and the company made a sizeable donation to the foundation in 2013. For 2014, we are sponsoring a charity golf outing in October at the Pelham Country Club in Westchester County, NY.
To find more information about this amazing organization or how to donate to the NYC Park Avenue Team please visit: Alex’s Lemonade Stand